SEO has driven a new path for the companies to maximize their expenses and to drive maximum profits. Now a day every small to big organizations are using SEO (Search Engine Optimization) as a tool to increase organic visitors and to create good awareness about their brand. Few big bands such as Pepsi.co, Microsoft are even tend to go with digital marketing it has led to create a new path for marketing threw digital era.
As we all know that SEO fetches organic results as if it is a long term process the start-up digital marketers must keep in their mind the five most committed mistakes in SEO.
This was the major mistake committed by most of the search engine optimizer to rank first in search engines they simply borrow the content from different sources, But the major thing we need to keep in our mind is that search engines can track and filter the duplicate content very easily and there might be a change to decrease in the ranking sometimes your web page might not be ranked properly.
I understand that getting a unique content was extremely difficult but there is way if we could focus on features of the product that makes a difference from us with our competitor.
Example: Suppose the product we sell was exactly matched to the product that are been sold by our competitor at this scenario we can specifically target on the reviews that we already got from the customers side regarding our product or by giving brief note on the product details, Specifications. So like was it makes customers to engage more with your product and it may drive to improve sale of that particular product.
Mistake#2-Lack of Content:
It is much important to have enough content before creating your web pages , It is not much important to have a good website but instead we need to take care of the what message does it reveals to my targeted audience.
As we discussed early on the above the same solution would be applicable as there was no miracle to be done to get content. Instead we can focus on the features and specifications of our product and what can make them different from others.
Mistake#3-Poor URLs, non-optimized titles and descriptions:
Most of the websites what we are using today are ready made, We buy it from other means and we create pages from other sources and we use it generally this was the routine thing that happens, But it fetches us a new problems such as Lack of visibility in search engine, Less amount of visitors etc. To rectify these again we need to go back to the person who has created the site and we need to say him to correct the errors,
Some typical urls are like this http://www.more.com/productid=00897?. So this doesn’t know which path it leads to and it was not recognized by search engine.
Good source of URL’s have http://www.more/electronics/heaters/ was a good source of URL it explains the user at what category they are.
Best URL’s possess good title name, Description and meta tags so it becomes for the search engines to recognize.
Go with your designer and tell him to make sure to change the URLs to a SEO friendly and not only that if you want to change something need to use 301 redirects so that search engines can follow the page without an effect in your ranking.
Mistake#4-Website are not optimized for mobile phones:
The trends has been changed and there was a change with respect to the way people search in internet. To get good number of visitors the website must be mobile friendly because most search took place over mobile phones, If your website was not mobile optimized then you are out of the show.